George Fakaros is a hotel and architecture photographer based in Greece that deals exclusively with architectural photography, hotel photography, bars, restaurants and luxury residences. He is also an officially approved photographer for Marriott Hotels and Resorts.
He believes that high end photography of a hotel or a residence is the next most important part after the architectural creation, since the image is the only testimony that remains unchanged but also a highly efficient marketing tool to highlight and promote the work of the creator in Greece and abroad.
Having full access to buildings and residences that most of other people admire externally or in a hurry and depicting their best form in frames that describe architecture and design, is something fascinating that he has been enjoying for many years and he travels extensively on assignments throughout Greece, Europe, Asia and especially Greek islands.
His images have been published in numerous international and Greek publications and his clients are well-known architecture firms, resorts and hotels all around the world, decorators, interior designers, architectural magazines and advertising companies.
His images decode each space and bring to the surface the faces, which reveal the unique character of each work that he is assigned to capture.
He achieves the decoding of the architecture and its translation into images by wandering, examining and correlating light, shapes and dimensions. He gives great importance in each shot and the composition of its frame. Each image must have a structure in order to be able to successfully narrate its own version of reality.
"I am fascinated by the fact that each space and building is unique, it has so many facets and angles that even the architect who has born the space has not seen except in the final images that are delivered to him”, he states as to what he finds more charming in his work.
“What matters most is how you want to render a space or building, with what lighting you will highlight it more and how you will harmonize it visually with the space-place-time that surrounds it".
His favourite quote is: "Choose a job you love, and you will never have to work a day in your life." Confucius